Patagonia Provisions

Why did we choose Shopify Plus?

Patagonia Provisions required a robust eCommerce platform that would provide flexibility and security without unnecessary complexity, and Shopify fit the bill. It is reliable and easy to customize, and the Plus Support team is quick to respond whenever we do hit a roadblock.

With years of experience, our front-end developers have become experts at Shopify theme development and management. We constantly evolve themes to match the creative and marketing teams' custom content requirements and to meet the needs and challenges of this rapidly growing website.

Feature Consulting

Good Dog is adept at defining features and requirements within Shopify Plus. We've implemented initiatives and programs to help the Patagonia Provisions team expand their product, marketing, sales, and distribution efforts. Our work has ranged from essential app review and implementation to completely restructuring taxation, distribution, and shipping systems. In addition to the Ecommerce team, we have been privileged to support the Wholesale, Digital Marketing, Tax, Fulfillment, and IT divisions in projects ranging from tax compliance to third-party platform integrations.

UI + UX Design

Working with the primary brand team, the Good Dog developed the site's 2020 redesign that pushed the limits and capabilities of Shopify's presentation and content management. Throughout the development, we balanced the internal and brand requirements with the needs and goals of the end-user. Starting with wireframes to experiment with organization, flow, and information architecture, we created rounds of high fidelity prototypes and conducted live and remote user testing. We continually test and reevaluate the site structure to respond to business and audience growth.

Custom Backend Development

Our internal resources have developed custom applications and tools to manage ordering workflows, store finder tools, and other critical D2C and B2B integrations.

Operational Support

We leverage our expertise in D2C systems to offload both time-sensitive and time-consuming tasks. The Good Dog team manages and executes critical site operations from basic content management to complex site-wide sales initiatives. Our support allows the Patagonia Provisions team to focus resources on other business-critical tasks. Some examples include:

• Manage and create new Product pages and collections
• Update and oversee Product collection groupings and tools
• Develop and produce landing pages for marketing and editorial content
• Consult on and implement SEO and Analytics strategy
• Orchestrate product and sales launches

Full-Service Maintenance, Monitoring, and Support

Shopify Plus Services

• On-demand support for technical issues and questions
• Best practices recommendations and implementation
• Honest, reliable, and predictable service
• Ongoing assistance with general updates
• Continuous site monitoring with automated visual checks of critical user flows
• Identify opportunities to improve user experience
• Custom development for new initiates and integrations
• Utilize Shopify Plus automation and flows to streamline site updates
• Analysis - leveraging current user behavior data in optimizing analytics tagging and reporting