We're really excited about the release of ABC’s My Generation Sync iPad App. This one-of-a-kind app uses the TV audio signal to deliver a synchronized interactive television experience to iPad users. In other words, it's magic! 

The technology is based on Nielsen's Media-Sync Platform. An embedded audio signal in the television show allows the app to access encoded information and then deliver a groundbreaking media experience to iPad users. There's been lots of interesting buzz about this project - you can read more about it here:

• Wired ABC’s Ingenious App Uses Sound to Sync iPad, TV

• ABC My Generation Site iPad Promo Video 

• Nielsen Wire Nielsen and ABC’s Innovative iPad App Connects New “Generation” of Viewers

• CNN International My Generation iPad app syncs with TV

• ReadWriteWeb An iPad App that Stays in Sync with Your TV

• Mashable ABC’s New iPad App Syncs with TV for Interactive Programming

• MacWorld My Generation app displays content in sync with episodes 

We were honored to be part of the design and development team on this fresh type of iPad application. 

Good Dog initially worked with the Nielsen team to develop concept art that was used for pitches to the networks. These comps were customized for each presentation, and were focused on individual shows. 

Good Dog also worked on the initial iPad prototype. Our team developed a working prototype that used watermark detection technology via the iPad's internal mic. The prototype demonstrated how the actual encoded audio could be used to trigger events within the app. 

The final app was developed by the amazing team at Gravity Mobile. We were impressed with their dedication and ability to get the app built, tested and delivered within an extremely tight timeline. The overall project was a huge team effort, and there was plenty of hard work put in by ABC Digital and Nielsen to get the app ready for release.

During the final build, we continued to provide visual design and prototype art. Good Dog built an additional prototyping tool to help the teams at ABC and Nielsen quickly test content scenarios, enabling them to simulate the synchronized interactive experience.

We want to give a huge thank you to Scott Maddux at Nielsen. His enthusiasm and endless drive really brought this app to reality. We're also amazed at ABC's dedication to the project. They were the first network to really recognize the potential of this approach, and their dedication and support have been inspiring.

iPad Photo ©Peter Belanger Photography