We see mobile apps as a great way to expand reach and provide consumers with fun and useful applications that engage them in a brand in new ways. With good apps, there's a strong viral opportunity that lets brands get their message out of their websites and into the hands of the end user (literally).
Trenitalia recently launched their newest mobile app: ProntoTreno. This iPhone App is powered by Promptu System's innovative voice recognition system, and allows users to quickly locate trains and stations simply by talking. ProntoTreno enables users to view train schedules, buy tickets and update bookings by phone, and it provides up-to-the-minute schedule info on thousands of trains.