Promptu Redesign
October 24th, 2009
It’s always a thrill to partner with a company that’s the vanguard in its industry. Promptu is just such a company, and we’ve had the privilege of working with them on developing a number of iPhone and Androids applications.
Promptu is a leading innovator of voice recognition-based search and navigation services for mobile apps. They’re at an exciting time in their development, with analysts saying the company is at the tipping point for a mobile revolution fueled by Voice User Interface (VUI) applications.
Recently, as Promptu headed into a new round of fundraising and product launches, they determined that a site refresh was an immediate priority. Going forward, this new site would serve as a first line of information for the media, investors, customers, consumers and partners.
Good Dog’s role on this project was to define the new site’s objectives, develop its visual design and produce templates to enable the site launch. We promised Promptu a look and feel that was cutting edge, with a dynamic presentation on the home page to showcase the Promptu product line. The design would be flexible, with information architecture that would improve access to and use of existing site features, and would facilitate the integration of future site tools and components.
The focal point of the new site is the lively presentation on the homepage, where Promptu rotates through its most relevant products to a front-and-center position. Coupled with each product is a customer or partner quote, turning third-party testimonials into headlines.
We were also charged with better relating that Promptu is an international company. To that end, we made the site available in five languages, and allowed space on the homepage for news Promptu is making globally. A text block in the lower left-hand corner states that Promptu’s easy-to-use voice-to-text solutions are available worldwide in 40 languages and dialects.
We were also charged with better relating that Promptu is an international company. To that end, we made the site available in five languages, and allowed space on the homepage for news Promptu is making globally. A text block in the lower left-hand corner states that Promptu’s easy-to-use voice-to-text solutions are available worldwide in 40 languages and dialects. Whereas their previous site was static (view a sceenshot), this one is dynamic and fluid, accurately conveying that Promptu is a company with momentum. View more screenshots in our portfolio.
It’s a joy to work with Promptu. Please check out their new site at http://www.promptu.com.